Platform
Colombian radio, television, print and online media, in one platform
From the recording to the report for leadership: every mention validated, with its evidence, its reach and its value.
Coverage
Coverage by medium
National, regional and local outlets, with the original source of every mention.
520+radio stations
Recorded 24 hours a day. Every mention comes with its audio, the transcript and the program where it aired.
75+television channels
Recorded every day. Every mention comes with its video, the transcript and the exact moment your organization is named.
110+newspapers and magazines
Read page by page. Every mention comes with the full page and the clipping of the article.
1,950+news websites
Stories from national, regional and local websites, with the link to the article and a capture of the publication.
7social networks
X, Instagram, Facebook, TikTok, YouTube, Threads and LinkedIn.
Figures measured in October 2026, counting the outlets that actually deliver stories to the platform.
Alerts
Validated alerts, on WhatsApp and in your inbox
Our system detects the mention and an analyst confirms it before it is sent. You decide what each alert includes and who receives it.
- You choose the fields and their order: tone, relevance, audience, advertising value, editorial value, quote or summary.
- Three alert styles: Classic, Modern or Compact.
- To the WhatsApp groups you define, and by email.
- Preview with your real alerts and a test send before activating it.
Positiva · Radio · Emisora nacional
hoy · 6:05 p. m.
Marca Demo anuncia una nueva planta en Barranquilla y 300 empleos
Mención: Marca Demo
«La inversión arranca en enero y la planta abrirá a mediados del próximo año»
Programa: Noticiero de la tarde
Escuchar: news.stakeholders.com.co/radio/…
Evidence
Hear, watch or read the mention exactly as it ran
Every mention comes with its original source: the exact radio or TV segment, the printed page or the web article, with the data to measure its reach.
Radio and television
The audio or video, with the transcript and every mention marked on the timeline.
Print
The page as it was printed, and the clipping of the article.
Online
The link to the article and a capture of the publication.
Every story
Tone, audience, advertising value and editorial value, plus the outlet's relevance under published rules.
Dashboard
Your stories, figures and reports in one platform
Filter by account, medium, tone, relevance and region; compare with the previous period and download a report ready to present.
- Search by meaning, not just keywords.
- Map by department and city.
- Reports in PDF, Excel, press book or clipping format, with your cover page.
- Automatic reports in Word and Excel, on the days and at the time you choose.
Relevance
Outlet relevance, under published rules
Each outlet is rated high, medium or low relevance according to the audience of its strongest program. These are the thresholds:
| Medium | High relevance from | Medium relevance from |
|---|---|---|
| Radio | 500,000 listeners | 40,000 listeners |
| Television | 700,000 viewers | 50,000 viewers |
| Newspapers | 350,000 readers | 125,000 readers |
| Magazines | 400,000 readers | 200,000 readers |
| Online | 250,000 daily visits | 35,000 daily visits |
Below the medium threshold, the outlet's relevance is low.
Advertising value
What the same space would cost as advertising.
Editorial value
Three times the advertising value: the weight of appearing as news rather than as a paid ad.
In pesos or dollars
If you prefer, both values are shown in US dollars at the day's exchange rate.
Reports
Reports ready to present, and scheduled reports
Download the report for any period you need, or schedule each account's reports to reach your inbox on the days and at the time you choose.
- Media report with one sheet per medium, the mentions and verbatim quotes.
- PDF press book and clipping, with your cover page.
- Excel files with up to 32 columns.
- Automatic reports in Word, Excel or both.
- The on-screen preview is identical to the downloaded file.
Automatic reports · Marca Demo
- Monday to Friday · 7:00 a.m.Daily monitoringWord and ExcelActive
- Mondays · 7:30 a.m.Press summaryWordActive
- Fridays · 8:00 a.m.Weekly bulletinExcelActive
Demo
Let us show you what is being said about your organization today
Schedule a demo with our team and see the platform with stories from your sector.